PORTFOLIO
PORTFOLIO
Hi, I’m Whitney!
I’m a creative thinker with a data-driven mindset
I thrive when blending creativity strategy with a data-driven approach.
I thrive in short-term builds with long-term goals and ongoing check-ins.
I’m currently expanding my skill set with SQL, BigQuery, R, and Tableau.
Let’s build something unforgettable!
All images on my website were photographed by me
Native Iris Photography.
Equal Parts Creative & Analytical
My career began over 15 years ago as a photographer through hands-on apprenticeship. Over the past decade, I’ve combined photography with business development—building brands, leading teams, and managing creative strategy, eventually expanding into styling, creative direction, and full-scale project management.
Creative-Minded
As I pursue certifications in Business Strategy and Data Analysis, I’m excited to merge creative problem-solving with data-driven thinking. I’m especially eager to contribute to a small-but-mighty team that values innovation, collaboration, and making a meaningful impact—particularly within local communities.
Data-Driven
Business Development Metrics
Revenue growth during my time as Business Developer, Creative Strategist, and Brand Designer from July 2024 - July 2025.
Generated $153,851.60 in revenue within the first 6 months of launch.
01
Reduced annual contractor expenses by $12,844.80 through strategic in-house solutions.
02
Achieved a 1,500% return on investment in just half a year.
03
Album Release Campaign Metrics
Audience growth through Q3 of 2023 during my role as Creative Director & Project Manager for Cincinnati record label.
Increased Facebook followers by 28.05% through targeted content and engagement strategies.
01
Achieved 295.51% growth in YouTube subscribers with consistent, high-performing video content.
02
Grew email subscriber list by 42.81% with optimized lead capture and audience segmentation.
