PORTFOLIO
PORTFOLIO
Whitney Pelfrey
Designer & Creative Director
Hi, I'm Whitney! I'm a director and creative from Cincinnati, Ohio, with 15+ years in creative development. Over my career, I've worked on creating, critiquing, consulting, styling, forecasting, directing, and managing diverse projects. I thrive on blending creativity and innovation with a data-driven approach.
My professional journey commenced as a photographer, embarking on photography apprenticeships at 17. Transitioning from photography, I ventured into styling and creative direction, evolving into comprehensive project management. These skills have cultivated a blend of analytical acumen, data-driven expertise, creativity, and trend anticipation.
This serves as my professional portfolio. Please feel free to connect with me and explore my businesses on their respective platforms.
2023 Campaign Metrics
Audience growth through Q3 of 2023 during my role as Creative Director & Project Manager for Cincinnati record label.
15.58%
Growth of Instagram Followers
28.05%
Growth Facebook Followers
295.51%
Growth in Youtube Followers
42.81%
Growth of Email Subscriptions
EXPERIENCE
Senior Creative Director
Colemine Soul & Funk Record Label
Collaborated with artists, managers, and record label executives to maintain a consistent design on album covers, promo materials, and merchandise for each artists brand image.
Led the creative direction for music videos, album covers, and promotional campaigns for 65 artists under contract, resulting in multiple award- winning projects.
Directed the art and design team in developing visually captivating album artwork, marketing materials, and merchandise.
Engaged in the creation and editing of music videos, working closely with directors and musicians to realize the artistic vision.
2016 - 2022
Brand Specialist
The Sifa Collective
Developed brand style guides and design graphic elements in alignment with brand standards to ensure consistent branding and perception.
Revamped the website, resulting in a significant increase in Average Order Value (AOV) and a remarkable 300% surge in sales.
Enhanced branding and targeted market identification, produced a logo, hang tags, product packaging, and marketing collateral, increasing customer growth by 42%.
Delivered team training on client objectives and the use of corporate identity products, fostering growth opportunities for Junior Staff.
2020 - 2021
Marketing Consultant
Kings Dream Business Consulting
Collaborated with executive management, various business units, and sales teams to develop and execute a comprehensive, unified marketing communications strategy.
Conducted market research and analysis to identify target audiences, market trends, and competitor strategies.
Developed comprehensive marketing plans and campaigns, including social media, email marketing, and advertising strategies.
Applied on-page SEO strategies by optimizing meta tags, headers, and content to align closely with local competitors.
2024 - Present
Director, Digital Marketing
Colemine Soul & Funk Record Label
Worked closely with artists, managers, and record label executives to tailor marketing initiatives to each artist's unique brand strategy, leading to a 35% boost in sales.
Conducted comprehensive market research to identify new opportunities and optimize targeting strategies.
Implemented CRM systems and personalized marketing efforts, enhancing customer loyalty and retention.
Crafted and implemented holistic digital marketing campaigns for each artist release, staying aligned with the brand strategy.
2018 - 2021
Editorial Photography
Nationally Published & Award Winning Photographer
Founded and manage a successful photography studio specializing in editorial and commercial photography.
Mentored and managed a team of photographers, stylists, and assistants, fostering a collaborative and creative work environment.
Provided editorial photography services to renowned magazines and publications, capturing images that enhanced storytelling and engagement.
Worked alongside renowned brands like Hayley Paige, Anthropologie, Memorial Hall of Cincinnati, and Lovely Bride to create custom editorial content.
Technical skills
Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
Skilled in Final Cut Pro and After Effects
Familiar with project management systems (Trello, Slack, Asana, OpenPlay)
Proficiency with social media platforms (Facebook, Instagram, Twitter, TikTok)
Knowledge of content management systems (Plannoly, Canva, Shopify)
Awards & Features
Cincinnati’s Best of The Best
Awarded by USA Today and The Cincinnati Enquirer for editorial photography
Women of Cincinnati
Recognizing the impact of marketing and business growth on small enterprises in the wedding sector.
Key Speaker
Recognition for exemplary leadership and business development, asked to speak for class graduation.
Event Management Skills
Marketing and promotion
Risk management and safety planning
Time management and organization
Vendor and supplier negotiation
Team supervision and leadership
Fundraising and sponsorship management
Recent Events
Rhinegeist Brewery
Record Fair (2022-2024)
The Taproom Record Fair will feature more than 10 Tri-State vinyl vendors and record stores.
Memorial Hall
Wes Anderson Wedding Event Show
Developed and oversaw a comprehensive event plan for Matt Zoller Seitz, the author of the New York Times bestselling The Wes Anderson Collection series.
The Kelly Clarkson Show
Say She She Live Performance
Tracked schedules, set dressing, transportation, expenses and communication between artists and show runners.
Sifa Collective | Swahili Fashion Week
As a fashion show event creative director and manager, I assisted in the coordination from the initial planning to the execution of the show. I find the right venue that fits the theme and requirements of the event. I manage the schedule and make sure designers, models, and technical staff are all on the same page for a smooth flow of activities. Handling logistics like lighting, sound, and seating arrangements is also part of my job to ensure everything runs perfectly on the day. Plus, I work with sponsors, media, and VIP guests to make sure they're happy and that the event gets great visibility.
Get In Touch
Office Hours
Monday–Friday
8am–3pm EST
Phone
(513) 404-9180
Email
whitneypelfrey@gmail.com
