PORTFOLIO
PORTFOLIO
Hi, I’m Whitney!
I’m a creative thinker with a data-driven mindset, combining strategy, design, and practical problem-solving to build ideas that make an impact.
I thrive in fast-moving projects with long-term goals, clear direction, and room to evolve. I’m also expanding my technical skills in SQL, BigQuery, R, and Tableau to bring deeper insight to the creative process.
This CV site offers a closer look at my experience, work, and approach.
All images on my website are my photographs, more photography can be found at Native Iris Photography.
Equal Parts Creative & Analytical
Whitney began her career more than 15 years ago through a hands-on photography apprenticeship, later expanding into brand development, creative strategy, team leadership, styling, and full-scale project management.
Creative-Minded
Continued to strengthen her business and data-analysis skills, combining creative problem-solving with a more strategic, data-informed approach. Thrived in collaborative, small-team environments focused on innovation, growth, and meaningful community impact.
Data-Driven
Business Development Metrics
Revenue growth during my time as Business Developer, Creative Strategist, and Brand Designer from July 2024 - July 2025.
Generated $153,851.60 in revenue within the first 6 months of launch.
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Reduced annual contractor expenses by $12,844.80 through strategic in-house solutions.
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Achieved a 1,500% return on investment in just half a year.
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Album Release Campaign Metrics
Audience growth through Q3 of 2023 during my role as Creative Director & Project Manager for Cincinnati record label.
Increased Facebook followers by 28.05% through targeted content and engagement strategies.
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Achieved 295.51% growth in YouTube subscribers with consistent, high-performing video content.
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Grew email subscriber list by 42.81% with optimized lead capture and audience segmentation.
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What I Do Best
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