Sage Motel
Photography by Whitney Pelfrey
Sage Motel, Monophonics' fifth studio album released in 2022 on Colemine Records, once again captures the bands timeless psychedelic soul sound that they are known to produce. Met with an outstanding reception including nods from NPR Music, KCRW, BBC and Shindig, the record has thrived in multiple scenes. Momentum from press and international radio play was only pushed further with the band embarking on a 30 city US tour. Since it’s release, ‘Sage Motel’ has found its way to millions of listeners online and seen thousands of records distributed and sold in record shops around the world.
CATALOG: CLMN-12040
RELEASE DATE: 5/13/2022
Project Management
I oversaw the development of branding, advertising, and marketing campaigns. I oversaw the purchasing of all props as well as location to fit the request of the artists.
Conceptual Design
I worked directly with the artist making their idea for their album into a visually cohesive and marketable product.
Album Photography
After confirming the final album brand, I scouted locations, selected clothing and photographed in both digital and film. These images were used for several album designs, posters and all marketing materials.
Marketing & PR
For album release I prepared all outlets with one sheets for easy promotion as well as deliverables for marketing. I documented all incoming press and kept the artists up to date on media coverage and any changes that are needed to be made.
Album Photography by Whitney Pelfrey
Album Photography by Whitney Pelfrey
