Live In Loveland
Photography by Whitney Pelfrey
GA-20 was formed by friends Pat Faherty and Matthew Stubbs in Boston, MA in 2018. The project was born out of their mutual love of heavy traditional Blues, R&B, and Rock & Roll of the late 50s and early 60s. Faherty and Stubbs bonded over legendary artists like Lazy Lester, J.B. Lenoir, Earl Hooker, Buddy Guy, Otis Rush and Junior Wells. Feeling a void in current music, the duo have set out to write, record and perform a modern version of this beloved art form. Joined by drummer Tim Carman in 2019, GA-20 is a trio of 2 guitars, vocals and drums. Raw, passionate and honest performance, both on stage and in the studio, is the only goal. GA-20 released their debut album “Lonely Soul” Oct 18th 2019 on Karma Chief / Colemine Records. The album debuted at #2 on the Billboard blues charts.
Stubbs has spent the past 11 years as guitarist for Blues legend Charlie Musselwhite. During that time he has also backed up and toured with such Blues giants as John Hammond, James Cotton, Junior Watson and James Harman. Stubbs also leads his own original instrumental psych-rock band, 'The Antiguas'.
CATALOG: KCR-12016
RELEASE DATE: 3/17/2023
Project Management
I oversaw the development of branding, advertising, and marketing campaigns. I oversaw the purchasing of all props as well as location to fit the request of the artists.
Conceptual Design
I worked directly with the artist making their idea for their album into a visually cohesive and marketable product.
Set Design
Conceptualized and planned visually compelling sets, sourced materials, oversaw set build, and paid attention to every detail to enhance the overall aesthetic impact of a photograph.
Album Photography - Live In Loveland
We wanted the look of live photos but chose to shoot while recording a live performance video to have control of lighting and stage setup.
Marketing & PR
For album release I prepared all outlets with one sheets for easy promotion as well as deliverables for marketing. I documented all incoming press and kept the artists up to date on media coverage and any changes that are needed to be made.
Photography provided by myself in my person studio, The Tupelo House
